Thursday, 29 March 2012
evaluation


Q1) in what ways does your media product use, develop or challenge forms and conventions of real media products
Before making my own magazine, I looked at well-known R&B magazines and other kinds of music magazines. So that I was able to get a good idea how a music magazines are meant to look and what kinds of information will be needed to be included in the music magazine and what kind of audience they are targeted at. So I compared my magazine to a well known magazine – Vibe, because I was looking at the same target audience as them so I followed the conventions of Vibe magazine so that I could make my music magazine look very professional. I put my mast head at the top of my music magazine because normally that is where most mastheads go on music magazines and then I made sure that my mast head stood out because I made the words big and bold and I used bright colours and I had to download fonts from dafont.com and this made my magazine more attractive because the fonts on Photoshop didn’t suit the font that I needed for my front cover of my music magazine.
In my music magazine I used selling line and this is a convention and most magazines will use selling line to attract the attention of the readers and because it also helps to promote the magazine and my selling line will help the reader understand what the music magazine is about and my selling line was ‘’free trainers’’.
In my music magazine I followed the conventions and added things like barcodes and dateline because in most music magazine you will find these in them and I put my barcode at the bottom of my music magazine and put the dateline at the top of the magazine near to the mast head and I did this so that it doesn’t get in the way of the cover lines and the mast head so that it looks well presented.
To make sure that I got the audience’s attention with my music magazine I made the cover lines different colours to make it stand out more and to make sure that it’s not boring by just using the same colours again for all of the cover line and I used the same font for all of the cover lines. But for the main cover line I used a different font and used a different colour to let the readers know that this is the main cover line.
In my contents page I looked at other music magazines to see how their contents paged looked, then I followed their convention on my music magazine and edited it and I did this so I was able to get a good idea how my content page should look like. So I included other pictures that I haven't used already and then put them all into my contents page. My contents page help the reader understand more about the magazine and what will be included inside of the magazine and to make sure that the audience doesn't get bored of just reading I put in other pictures so it can attract the attention of the readers. I made sure that the front cover, contents page and the double page spread all looked the same. When doing my contents page I made categories and put it vertically on the right hand side, which is not really popular convention that most music magazine would use. But my contents page looks very neat and there are no spaces anywhere between the texts.
In my double page spread I followed the conventions of other music magazines to develop mine I used the same colours that I used in my front cover and content page so that they all look a bit similar and after that I put my article into two columns because that’s how normal music magazine are laid out. Then I made the headline big and bold and changed the size so that it was able to stand out from the rest of the writing in my double page spread. I used the ‘fast lane to fame’ and I did this to give away what the article is going to be about. So when someone reads this article they would know what they are about to read.



Q2) how does your media product represent particular social groups
My target audience is at mainly the youths and it’s aimed at both male and females that are interested in hip hop and R & B.I represented this particular social group by the kind of picture I’ve taken in my music magazine, by the clothes they are wearing in my magazine suggested that this is aimed at this kind of groups because this the kind of clothes that people expect R & B artists to wear. The clothes that my models are wearing seems to show that they are serious about this industry but at the same time they could have fun and this genre seem to show that they have a good fashion sense because the model in the front cover is dress really well and it seem to show that most R & B artists had to look nice where they go so that the media can talk about how well they dress.
In my music magazine it’s only got female models and this is not normal because in most R & B magazines males are mostly main focus because they are seen as best artists and they are seen to be better than the female artists. Plus the clothes the young people are wearing come from a lot of well-known celebrities because they have seen R & B artists wearing so they want it too and it also shows that R & B artists can dress casual and still look good.
In the contents page the model is wearing headphones this shows that most R & B artists are passionate about their music and when people see lots of artists wearing the same headphones then it makes them want to buy those headphones or when a R & B artist releases their own headphones and see it in a music video.
Also the model is holding a microphone in her hand and this just shows that she is enjoy making songs and this gives the audience the impression that music isn’t all hard work but its fun but at the same time not fun and games.



Q3) what kind of media institution might distribute your media product and why
During my research stage, I looked at IPC media Magazines. I think that they would be a publisher who would make and distribute my magazine because they don't sell music magazines that are R & B and trying to reach this target audience would be a new market for them because over the last five years R & B has become more and more popular and more and more people are listening to R & B. This would help them to see a new type of audience. Plus I think some of the audience will be bored at looking at the same old magazines that’s why they need to introduce R & B magazines and IPC media only do rock music like NME , TV, gossip TVTimes, consumer magazines and comics etc. By selling my magazine, it will give them a new audience and more young people will buy the magazine because most young people don’t read rock magazines plus there are not much R & B magazines out there so by adding a new R & B magazine into the market will be good because there is not much competition to compete with.
The other media institutions will be to hmv and WHSmith. HMV because in this store they will be selling the kind of music that my audience is looking for plus HMV is a well known store because of the music that they sell and that’s where all of my target audience will come from. Whsmith because it is a store well known for selling magazines and putting my music magazine in this store will make it easier to find.


Q4) who would be the audience for your media product
My target audience was young people from England, this is because most of the youth living in England listen to r and b more than any other music type and also r and b is very successful in USA and most of the time what ever is successful in the USA is normally successful in the UK. I chose to target young people because they are able to relate to this kind of music and most of the youth listen to r and b and in my magazine in the double page spread it features J.cole and in my contents page it featured artists like jay z, Beyonce and Chris brown and these are the kind of artist that young people like and they can relate to all of them.
I showed that it was aimed at people that listen to R and b because the way my model is standing in the front cover and the kind of costume that I used suggested that it’s for r and b and hip hop. The language I used in my magazine you won't expect it to be in other magazines, the people that I used in my music magazine represents particular social groups in lots of different ways.
The clothes that all of my model as are wearing is one of the ways and in the front cover she is wearing a grey dress and this give a impression that r and b artist have a good dress sense and because they can wear dresses and other nice clothes. The other two models are dressed more casual but still look good and this goes to show that r and b artists can still wear casual clothes and still look like nice. One of the models is wearing a black and white top and the other model is wearing another top.In the front cover the model looks like she is a singer and this seem to show that in r and b and hip hop that their voice is going to be very important if you want to get far. Its also seem to show that it’s serious but at the same time fun.
Q5) how does you attract? Address your audience
I choose this target audience because I understood them and I like the same kind of music that that they like, so I thought about the kind of things that I would like and then added it into my magazine because me and the target audience are similar.
I used the selling point because a lot of people that read magazine will see if they are able to win something or get something for free.


My music magazine was focused on people that listen to r and b and it was also focused on the youths and my magazine gives the impression that it’s an r and b magazine because the kind of clothes that model’s are wearing in the front page, contents and the double page spread.
My magazine discusses about how the artist J.cole came an artist and who he has worked with and his achievement. R and B attract lots of black people, white people and mix race people because these are the kind of people that will listen to r and b but this magazine is targeted at all races.Most of the people listen to r and b will be downloading it on their phones, pc, mp3 player and iPods, so this magazine targets people that are really passionate about r and b.

I attracted my audience by using famous artist to attract the attention of the readers. Also another way was that I used a model that was the same age as some of the readers so they are able to relate to the models because of the age. The model in the front cover is very attractive and this will attract the attention some of the readers, the clothes that my model is wearing
Another way is that I went on to dafont and chose different kinds of fonts and download it and then put it on to my music magazine. I did this so that the audience that is reading this magazine can be able to relate to this magazine because it look like a R & B magazine .In my contents page I talked about things like interviews with Chris brown, jay z and upcoming albums by some R & B artist like Timbaland and Ludacris and concerts featuring drake, jay z and Beyonce plus all of the celeb gossip like Beyonce baby.
Q6) what have you learnt about technologies from the process of constructing the product
I learnt how to use a canon camera and how I should use it and what kind of shots I would be able to take and during the photo shot I was able to take 25 different pictures for my front cover, contents page and my double page spread. I chose a five different pictures that I was going to use in my music magazine and then put each picture onto photoshop and I saved it on Photoshop and before finishing my final music magazine I then made lots of different drafts for my music magazine so I could then edited it using all kinds of tools on photoshop like text box, crop tool free transform and ellipse tool.
At the start I really didn’t know how to use a Canon E0S 400D camera but after taking a few pictures I kept taking bad pictures of the models during the photo shot because I was struggling to get the whole head into the picture and after a while of taking pictures I got the hand of it.
When I finished taking my pictures I was able edit the picture if the picture didn’t look good but because of the good quality of the camera most of the image looked good.
During my photo shot I used the flash so that the picture was good quality; I was able to take good quality pictures because I used a flash kit to help increase brightness of the pictures.
I used both photoshop CS5 and CS3 to make my music magazine and I found photoshop CS5 was better because it was more modern and it’s a better version and the kind of things that I was able to do on CS5 I wasn’t able to do it on CS3 and this help me improve my magazine. When using photoshop I found that when I’m try to save something on photoshop CS5 it took a long time to save because there was a lot of memory on it so it cause it to save slowly.


And I found out that it was very easy to make a JPEG file when I need to upload image onto my blog because blogger doesn't accept images that aren't JPEG files so I had to use photoshop and then change it to JPEG and save it and then put it onto blogger. Some my pictures were taken and then put on to the computer in a file which I was able to find easily.

Q7) looking back at the preliminary task what do you feel you have learnt in the progression from it to a full product
When I look back at my preliminary task it has help me a lot with my work and helped me to progress. From doing my preliminary task I learnt about conventions like selling points, main image, date line and website link by including these in my preliminary task I was able to put it into my music magazine.
I realized in the preliminary task I missed out the editor’s note on my contents page because I realized that it was very important to include to this to the preliminary task. This made me aware of my full product and that it needs to include an editor’s note.
From doing the preliminary task I learnt how to use the eye dropper tool to change the colour of an object because I was able to select a colour from an image and use the colour.
From doing my preliminary task I realized that I didn’t try and target an audience but in my music magazine I did by adding selling point to attract R & B listeners and hip hop listeners attention because my music magazine contains hip hop and R & B artists.
Since doing my preliminary task I have learnt how to take picture both indoors and outdoors so I took pictures outdoors when doing my college magazine and took pictures for my music magazine indoors because the felt more confident taking picture indoors and because if I took my pictures outdoors then it could have been affected by the light.

Before making my own magazine, I looked at well-known R&B magazines and other kinds of music magazines. So that I was able to get a good idea how a music magazines are meant to look and what kinds of information will be needed to be included in the music magazine and what kind of audience they are targeted at. So I compared my magazine to a well known magazine – Vibe, because I was looking at the same target audience as them so I followed the conventions of Vibe magazine so that I could make my music magazine look very professional. I put my mast head at the top of my music magazine because normally that is where most mastheads go on music magazines and then I made sure that my mast head stood out because I made the words big and bold and I used bright colours and I had to download fonts from dafont.com and this made my magazine more attractive because the fonts on Photoshop didn’t suit the font that I needed for my front cover of my music magazine.
In my music magazine I used selling line and this is a convention and most magazines will use selling line to attract the attention of the readers and because it also helps to promote the magazine and my selling line will help the reader understand what the music magazine is about and my selling line was ‘’free trainers’’.
In my music magazine I followed the conventions and added things like barcodes and dateline because in most music magazine you will find these in them and I put my barcode at the bottom of my music magazine and put the dateline at the top of the magazine near to the mast head and I did this so that it doesn’t get in the way of the cover lines and the mast head so that it looks well presented.
To make sure that I got the audience’s attention with my music magazine I made the cover lines different colours to make it stand out more and to make sure that it’s not boring by just using the same colours again for all of the cover line and I used the same font for all of the cover lines. But for the main cover line I used a different font and used a different colour to let the readers know that this is the main cover line.
In my contents page I looked at other music magazines to see how their contents paged looked, then I followed their convention on my music magazine and edited it and I did this so I was able to get a good idea how my content page should look like. So I included other pictures that I haven't used already and then put them all into my contents page. My contents page help the reader understand more about the magazine and what will be included inside of the magazine and to make sure that the audience doesn't get bored of just reading I put in other pictures so it can attract the attention of the readers. I made sure that the front cover, contents page and the double page spread all looked the same. When doing my contents page I made categories and put it vertically on the right hand side, which is not really popular convention that most music magazine would use. But my contents page looks very neat and there are no spaces anywhere between the texts.
In my double page spread I followed the conventions of other music magazines to develop mine I used the same colours that I used in my front cover and content page so that they all look a bit similar and after that I put my article into two columns because that’s how normal music magazine are laid out. Then I made the headline big and bold and changed the size so that it was able to stand out from the rest of the writing in my double page spread. I used the ‘fast lane to fame’ and I did this to give away what the article is going to be about. So when someone reads this article they would know what they are about to read.



Q2) how does your media product represent particular social groups
My target audience is at mainly the youths and it’s aimed at both male and females that are interested in hip hop and R & B.I represented this particular social group by the kind of picture I’ve taken in my music magazine, by the clothes they are wearing in my magazine suggested that this is aimed at this kind of groups because this the kind of clothes that people expect R & B artists to wear. The clothes that my models are wearing seems to show that they are serious about this industry but at the same time they could have fun and this genre seem to show that they have a good fashion sense because the model in the front cover is dress really well and it seem to show that most R & B artists had to look nice where they go so that the media can talk about how well they dress.
In my music magazine it’s only got female models and this is not normal because in most R & B magazines males are mostly main focus because they are seen as best artists and they are seen to be better than the female artists. Plus the clothes the young people are wearing come from a lot of well-known celebrities because they have seen R & B artists wearing so they want it too and it also shows that R & B artists can dress casual and still look good.
In the contents page the model is wearing headphones this shows that most R & B artists are passionate about their music and when people see lots of artists wearing the same headphones then it makes them want to buy those headphones or when a R & B artist releases their own headphones and see it in a music video.
Also the model is holding a microphone in her hand and this just shows that she is enjoy making songs and this gives the audience the impression that music isn’t all hard work but its fun but at the same time not fun and games.



Q3) what kind of media institution might distribute your media product and why
During my research stage, I looked at IPC media Magazines. I think that they would be a publisher who would make and distribute my magazine because they don't sell music magazines that are R & B and trying to reach this target audience would be a new market for them because over the last five years R & B has become more and more popular and more and more people are listening to R & B. This would help them to see a new type of audience. Plus I think some of the audience will be bored at looking at the same old magazines that’s why they need to introduce R & B magazines and IPC media only do rock music like NME , TV, gossip TVTimes, consumer magazines and comics etc. By selling my magazine, it will give them a new audience and more young people will buy the magazine because most young people don’t read rock magazines plus there are not much R & B magazines out there so by adding a new R & B magazine into the market will be good because there is not much competition to compete with.
The other media institutions will be to hmv and WHSmith. HMV because in this store they will be selling the kind of music that my audience is looking for plus HMV is a well known store because of the music that they sell and that’s where all of my target audience will come from. Whsmith because it is a store well known for selling magazines and putting my music magazine in this store will make it easier to find.


Q4) who would be the audience for your media product
My target audience was young people from England, this is because most of the youth living in England listen to r and b more than any other music type and also r and b is very successful in USA and most of the time what ever is successful in the USA is normally successful in the UK. I chose to target young people because they are able to relate to this kind of music and most of the youth listen to r and b and in my magazine in the double page spread it features J.cole and in my contents page it featured artists like jay z, Beyonce and Chris brown and these are the kind of artist that young people like and they can relate to all of them.
I showed that it was aimed at people that listen to R and b because the way my model is standing in the front cover and the kind of costume that I used suggested that it’s for r and b and hip hop. The language I used in my magazine you won't expect it to be in other magazines, the people that I used in my music magazine represents particular social groups in lots of different ways.
The clothes that all of my model as are wearing is one of the ways and in the front cover she is wearing a grey dress and this give a impression that r and b artist have a good dress sense and because they can wear dresses and other nice clothes. The other two models are dressed more casual but still look good and this goes to show that r and b artists can still wear casual clothes and still look like nice. One of the models is wearing a black and white top and the other model is wearing another top.In the front cover the model looks like she is a singer and this seem to show that in r and b and hip hop that their voice is going to be very important if you want to get far. Its also seem to show that it’s serious but at the same time fun.
Q5) how does you attract? Address your audience
I choose this target audience because I understood them and I like the same kind of music that that they like, so I thought about the kind of things that I would like and then added it into my magazine because me and the target audience are similar.
I used the selling point because a lot of people that read magazine will see if they are able to win something or get something for free.


My music magazine was focused on people that listen to r and b and it was also focused on the youths and my magazine gives the impression that it’s an r and b magazine because the kind of clothes that model’s are wearing in the front page, contents and the double page spread.
My magazine discusses about how the artist J.cole came an artist and who he has worked with and his achievement. R and B attract lots of black people, white people and mix race people because these are the kind of people that will listen to r and b but this magazine is targeted at all races.Most of the people listen to r and b will be downloading it on their phones, pc, mp3 player and iPods, so this magazine targets people that are really passionate about r and b.

I attracted my audience by using famous artist to attract the attention of the readers. Also another way was that I used a model that was the same age as some of the readers so they are able to relate to the models because of the age. The model in the front cover is very attractive and this will attract the attention some of the readers, the clothes that my model is wearing
Another way is that I went on to dafont and chose different kinds of fonts and download it and then put it on to my music magazine. I did this so that the audience that is reading this magazine can be able to relate to this magazine because it look like a R & B magazine .In my contents page I talked about things like interviews with Chris brown, jay z and upcoming albums by some R & B artist like Timbaland and Ludacris and concerts featuring drake, jay z and Beyonce plus all of the celeb gossip like Beyonce baby.
Q6) what have you learnt about technologies from the process of constructing the product
I learnt how to use a canon camera and how I should use it and what kind of shots I would be able to take and during the photo shot I was able to take 25 different pictures for my front cover, contents page and my double page spread. I chose a five different pictures that I was going to use in my music magazine and then put each picture onto photoshop and I saved it on Photoshop and before finishing my final music magazine I then made lots of different drafts for my music magazine so I could then edited it using all kinds of tools on photoshop like text box, crop tool free transform and ellipse tool.
At the start I really didn’t know how to use a Canon E0S 400D camera but after taking a few pictures I kept taking bad pictures of the models during the photo shot because I was struggling to get the whole head into the picture and after a while of taking pictures I got the hand of it.
When I finished taking my pictures I was able edit the picture if the picture didn’t look good but because of the good quality of the camera most of the image looked good.
During my photo shot I used the flash so that the picture was good quality; I was able to take good quality pictures because I used a flash kit to help increase brightness of the pictures.
I used both photoshop CS5 and CS3 to make my music magazine and I found photoshop CS5 was better because it was more modern and it’s a better version and the kind of things that I was able to do on CS5 I wasn’t able to do it on CS3 and this help me improve my magazine. When using photoshop I found that when I’m try to save something on photoshop CS5 it took a long time to save because there was a lot of memory on it so it cause it to save slowly.


And I found out that it was very easy to make a JPEG file when I need to upload image onto my blog because blogger doesn't accept images that aren't JPEG files so I had to use photoshop and then change it to JPEG and save it and then put it onto blogger. Some my pictures were taken and then put on to the computer in a file which I was able to find easily.

Q7) looking back at the preliminary task what do you feel you have learnt in the progression from it to a full product
When I look back at my preliminary task it has help me a lot with my work and helped me to progress. From doing my preliminary task I learnt about conventions like selling points, main image, date line and website link by including these in my preliminary task I was able to put it into my music magazine.
I realized in the preliminary task I missed out the editor’s note on my contents page because I realized that it was very important to include to this to the preliminary task. This made me aware of my full product and that it needs to include an editor’s note.
From doing the preliminary task I learnt how to use the eye dropper tool to change the colour of an object because I was able to select a colour from an image and use the colour.
From doing my preliminary task I realized that I didn’t try and target an audience but in my music magazine I did by adding selling point to attract R & B listeners and hip hop listeners attention because my music magazine contains hip hop and R & B artists.
Since doing my preliminary task I have learnt how to take picture both indoors and outdoors so I took pictures outdoors when doing my college magazine and took pictures for my music magazine indoors because the felt more confident taking picture indoors and because if I took my pictures outdoors then it could have been affected by the light.


main task: contents page textual analysis

In the middle is a picture of a women and there are two types of colours but its is mainly black and a small amount of the other colour is red and the main picture looks like an mid shoot and we can see that the women is look straight into the camara. At the black of her is just white and she doesn't have all of her cloths on plus this photo takes up nearly the whole of the magazine and behind the womens head is The B-side and near her she has lots of other pictures and cover lines that are in black.
The font is black and the magazine seems to show that the magazine comes from some where in the USA and it also seem like it appeals to people that listen to r and b.
from this picture we can see that she is blowing a kiss at someone and when some people see these kinds of picture then they would read it.
the target audience seems to be for 16- 35 years both males and females because guy from these ages love to see pictures like this and females look at these pictures and say thats where they want to be at.
connotation: we see a women that is facing side ways looking at the camera and we always can see four other pictures of two people dancing and another picture of a man standing in front of a bridge. there is another picture of a man looking in straight into the camera and the four picture is a person standing up.
in this contents page the women is wearing a bra and show that in music the go for the good looking women so that when people read this they will look and see if the model is good looking first, it also show that music like r and b is about sex and another man is wearing a black suit maybe to show that he is serious about making music and how being a big in music will bring lots of money because the suit doesn't look cheap. in one of the picture it looks like they are practising dancing routines to show they are serious and this shows the passion and commitment.
main task:front cover textual analysis

in this picture this women is wearing really small cloth and at the same time she is very wet and the kind of cloth that she is wearing seem to show that the music that she produces is link to being very sexy. Also this picture shows that this magazine is link with r and b or hip hop because in hip hop and r and b the cloth they would wear will be nice so it attract the attention of the people that are listening to that type of music plus people won't see this kinds of pictures in a rock magazine. this picture also shows that she can look good in really anything and this picture doesn't send out a good image to the people that are reading this magazine. this picture will the attention of boys because what she is wearing and because she is looking nice and girls would look at this picture because they want to look just like her. The colour seems to be very light and dark with clours like red and black. in this picture there are lots of different cover lines in read and she is leaning on the back of the wall and looking at the camara, the target audience seem to be people from the ages of 16- 39 because they are into this kind of music and her pose is very sexual
connotation: we can see a women leaning on a wall with both of her hands on the wall and we can see that her clothes are very wet.
the kind of clothes that she is wear seem to show the dirty side of r and b
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